Sustainability is the new `it´-word in business as well as in fashion. Most companies have their own Sustainability Plan but today the development goes from just talk to actual solution. Even in the fashion industry this is a positive trend that will move business forward.
I read in the Swedish business newspaper, Dagens Industri 8 Dec 2015, about a very small fashion company with a true social commitment. Moyi Moyi with the CEO Jenny Nordlöw combine e-commerce with local production of fashionable bags. The production is in Nigeria using an historical craft work that is forgotten due to the country’s focus in oil production only. The idea came up when she lived in Nigeria and came in contact with the country’s beautiful bags in leather. Today she sells bags on the internet, produced in Nigeria. Nearly 500 bags has been sold in 2015, not only in Sweden but in the States too. Consumers from other countries find her products via Instagram connections.
Katja of Sweden found the African continent interesting, already in 1962. Prints and colours were different and more brave than the western world’s look. In Africa, Katja found something special. She brought the textiles home for production in Sweden.
Jenny Nordlöw manage to find the unique product to be locally produced, a very modern way of doing business.