Not Only A Hygiene Factor

H&M has published their sustainability report and awarded innovative winners of the Global Change Award the amount of SEK10M. The money comes from H&M Conscious Foundation that will encourage entrepreneurs to come up with more brilliant ideas of how the textile industry can move closer to a more circular production line. Some say that H&M, with their fast fashion, only can offer low quality, low prices and endless consumption.

Is this true or should we not applaud this initiative of becoming more ethical? The trend is rapidly moving to a more ethical direction. All consumers’ way of shopping can make a stand but we don’t really do that. Many of us want to make a bargain from time to time and may not even think of how cloths have been produced and how much labor are being paid. If new innovations can create a sustainable production and if a company like H&M even pays from their own pocket to support it, should this only be considered a hygiene factor? A small fashion company or designer would not be able to make difference in this matter. Some of them are trying hard but find themself only making losses as production get too expensive.

H&M see the trend and will get paid for it. It is still a good initiative that should get applauds and not just moaning moods. If they move into a more sustainable production line we are all winners. At least H&M is trying to do the right thing and more fashion companies should follow.


Published by

Sara Thorsson

My interest in Katja of Sweden started with a passion in art, vintage, retro, design and fashion. Katja of Sweden is part of Swedish fashion history and she was a great designer of international standard. Katja's life was like a saga, hence the name of the blog. Katja was the start of my journey to get inspired by people who stand out and create their own future and business. Good values, hard work and some luck has created good artists that inspire us all. Instagram Sagamodellen Facebook Sagamodellen (in Swedish)

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