Oomph – Expression of Energy and Sex appeal

The new exhibition at the Malmö Museer show all those women designers who put Sweden on the international design map already in the 1950s. The exibition got its name from the Finish designer Viola Gråsten whose popular pattern from 1952 was called Oomph. Viola Gråsten emigrated to Sweden as there was a shortage of wool yarn in Finland because of the second world war. In Sweden she created colourful ryas and pattern. The dress below has the Oomph pattern.

The Oomph exhibition in Malmö. Photo by Sara Thorsson / Sagamodellen

Even Katja of Sweden used Viola Gråsten’s pattern in her first collection launched in New York 1949.
I was at the launch of the Oomph exhibition to see the Katja of Sweden dresses lent by Kerstin Maripuu, see below.

Katja of Sweden at the Oomph exhibition. Photo by Sara Thorsson / Sagamodellen

The print in the back ground is by Astrid Sampe. Katja’s colourful dresses above are outstanding as always but I was stunned by all designs at the exhibition that still last and that has a natural place in our homes even today. We should be grateful for those brave and talented designer women!

Katja of Sweden at the Oomph exhibition. Photo by Sara Thorsson / Sagamodellen

The design to the left is by Maud Fred in Fredholm. The others are by Katja of Sweden.
Photos taken by Sara Thorsson
Source: Oomph, Malmö Museer 


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Sara Thorsson

My interest in Katja of Sweden started with a passion in art, vintage, retro, design and fashion. Katja of Sweden is part of Swedish fashion history and she was a great designer of international standard. Katja's life was like a saga, hence the name of the blog. Katja was the start of my journey to get inspired by people who stand out and create their own future and business. Good values, hard work and some luck has created good artists that inspire us all. Instagram Sagamodellen Facebook Sagamodellen (in Swedish)

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