Big Business for Colourful Design

Gudrun Sjöden design. Photo by Sara Thorsson / Sagamodellen

Colourful, environmental awareness and lot of patterns are key words for a Gudrun Sjödén out-fit. Gudrun Sjödén started her design business in 1976 and her cloths sell today on-line and in stores all over Europe and in New York. The techniques and patterns are a unique mixture from Nordic folkclore combined with cultural heritage from countries like China and India.

In Sweden her cloths are bought by matured women with a bohemic look and high cultural standard. Her clients look the same all over the world, they even recognise each other as the look is unique. They are often strong and independent women with a big pocket.

This week a Private Equity company, Ratos, bought 30% of the company who today emplys over 400 people and sells for more than 700mSEK. I would think the growth to the American market needs an economic push to develop it even further. It might also give Gudrun Sjödén and her family some nice cash.

I can’t help wondering why Katja of Sweden did not do the same? Her brand would probably have last longer with some economic help of this standard. Remember though, that was before the internet. It might be easier to run a business with high cultural standard nowadays with help from online business.


Dagens Industri 22 June 2015

Pressrelease published 1 July 2016 “Ratos köper in sig i Gudrun Sjödén”


Published by

Sara Thorsson

My interest in Katja of Sweden started with a passion in art, vintage, retro, design and fashion. Katja of Sweden is part of Swedish fashion history and she was a great designer of international standard. Katja's life was like a saga, hence the name of the blog. Katja was the start of my journey to get inspired by people who stand out and create their own future and business. Good values, hard work and some luck has created good artists that inspire us all. Instagram Sagamodellen Facebook Sagamodellen (in Swedish)

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