A Summer dress by Katja of Sweden
Design of Katja of Sweden may look simple, but making the dress easy to wear wasn’t simple when Katja started her career. In fact, what Katja saw and what made her bright achievement to fly was her foresight in how women wants to dress. She spotted a gap in the market and took the opportunity to prosper. What she saw when she first got her idea in 1940th was that the fashion did not develop in the same direction as the new modern Scandinavian furniture designs made by for example Bruno Mathsson. These designs were getting popular in New York but women in strict fashion from Paris could not even use those beautiful chairs. Katja wanted in this way liberate women with her more comfortable ready-to-wear cloths.