Charm and Simplicity

Katja of Sweden. Photo Sara Thorsson / Sagamodellen 

A Summer dress by Katja of Sweden

Design of Katja of Sweden may look simple, but making the dress easy to wear wasn’t simple when Katja started her career. In fact, what Katja saw and what made her bright achievement to fly was her foresight in how women wants to dress. She spotted a gap in the market and took the opportunity to prosper. What she saw when she first got her idea in 1940th was that the fashion did not develop in the same direction as the new modern Scandinavian furniture designs made by for example Bruno Mathsson. These designs were getting popular in New York but women in strict fashion from Paris could not even use those beautiful chairs. Katja wanted in this way liberate women with her more comfortable ready-to-wear cloths.


Published by

Sara Thorsson

My interest in Katja of Sweden started with a passion in art, vintage, retro, design and fashion. Katja of Sweden is part of Swedish fashion history and she was a great designer of international standard. Katja's life was like a saga, hence the name of the blog. Katja was the start of my journey to get inspired by people who stand out and create their own future and business. Good values, hard work and some luck has created good artists that inspire us all. Instagram Sagamodellen Facebook Sagamodellen (in Swedish)

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