Rodebjer and digital challenges


I have talked about Carin Rodebjer before on this blog. She is a modern creative designer with a nice approach. She started in Sweden and moved to New York to continue her design business there. She sold for 55MSEK in 2015/2016 and nearly 20% is sold online. This is a designer that not only gets many likes on Instagram, she actually sells there. That doesn’t happen to everyone as the digital world also means challenges.
One such challenge is that consumers want to buy the cloths they see on Instagram without waiting until next season.
Carin Rodebjer will therefore do what Burberry did. At the Fashion Week Stockholm she will have a big launch to show the fall collection for press and endbuyers. No more waiting then. In the same week she has invited some press for an exclusive show for the spring collection. The press invited to the exclusive show will not be allowed to published photos until spring 2017. There must have been a busy summer for her.
Source and photo: Dagens Industri 26 Aug 2016


Less consumption needed

Camilla Thulin and Lars Wallin. Photo by Sara Thorsson / Sagamodellen

The fashion industry changes rapidly and perhaps not to the best. Today there is a ‘need’ for up to six collections per year and less time for analysis and creativity to develop slowly. This is Raf Simon’s opinion after leaving the Dior. The professional staff made it work but the pressure is hard, he said.

Kurbits by Katja of Sweden. Photo by Sara Thorsson / Sagamodellen

It was stressful when Katja of Sweden made her collections in the 50th, 60th and the 70th but in a more natural way. Today there are pre-fall and pre-summer collections, who needs them really I wonder? Not good for the sustainability. On top of this a couture collection is needed for those brands that produce those.
What the world need is less consumption of cheap cloths that only get thrown away when season is over, read Primark for instance. Vintage and high quality brand like Camilla Thulin and Lars Wallin would be better.
The industry struggles not only with sustainable issues but also consumers’ demand. Instagram consumers want to buy instantly but cloths tend to feel old once they reach the shops. Burberry have changed sales strategy and more will follow. Rodebjer is one. Stay tuned…

Photos by Sara Thorsson. The first are a Camilla Thulin vintage dress and the second is a modern Lars Wallin dress. The third is the kurbits pattern by Katja of Sweden, vintage.

Big shift in fashion

Worrying time in fashion industry. Photo by Sara Thorsson  / Sagamodellen 

The fashion industry changes rapidly. There are many different collections to be made for a big brand today. The promotion of those are also more instant as Instagram mostly is the channel for it. This means however that the collection gets old quickly,  sometimes even before it comes out to consumers. Strategies need to be changed and Burberry is one that does this. Good or bad, not sure. How this affect cloths, fashion, creativity and art of beautifully made cloths are to be seen. 

Sonia Rykiel

I’m sorry to say that Sonia Rykiel passed away yesterday in Paris , 86 years of age. My thoughts go to all her colourful cloths, handbags and knitting that Sonia Rykiel designed. I have a nice handbag designed by her and there have been many women asking where they could get hold of one. Her design is provocative and brave with lots of colours. Sonia Rykiel was one designer that Katja of Sweden kept an eye on, both were true creative artists.

Ralph Lauren’s new Talent

The new CEO for American brand Ralph Lauren is the Swedish business talent Mr Stefan Larsson. Mr Larsson has previously been successful at H&M and GAP’s Old Navy. Now it is Ralph Lauren’s turn to re-shape its business. It is a challenging business environment for the sector and share prices are fallen. Mr Larsson will cut cost by clearing out a few of the lables within the company to return to the vision where it all began. He says the vision of eternal holidays at the luxery Hamptons are fully achievable to be successful in the new digital business of Instagram users that the fashion industry has become. A challenge Ralph Lauren probably will cope better than others in the changing of consumer behaviour.     
Source : Dagens Industri, 29 Jul 2016

Brave Design by Hans Krondahl


The Tjeckov print above (to the left) was Mr Hans Krondahl ‘s first work for the designer Katja of Sweden. The dress to the right has his print Oak Orchard (1974). The co-operation started in 1970 and Hans Krondahl created 4-5 prints per collection for Katja Geiger. The co-operation was very successful and last until 1975. Mr Hans Krondahl is one of Sweden’s pioneers in textile design. He is a Professor, Textile Designer and Fiber Artist, graduated from the National College of Art, Craft and Design in 1959. Below is more examples of his exciting and colourful print works for Katja of Sweden, the Rainbow (1972) to the left and the Magic Moon (1972) to the right. No dresses for shy women.


Photos of the Tjeckov and the Oak Orchard by Kerstin Maripuu
Photos of the Rainbow and the Magic Moon by Sara Thorsson
Source: Cooper Hewitt