The fashion industry changes rapidly. There are many different collections to be made for a big brand today. The promotion of those are also more instant as Instagram mostly is the channel for it. This means however that the collection gets old quickly, sometimes even before it comes out to consumers. Strategies need to be changed and Burberry is one that does this. Good or bad, not sure. How this affect cloths, fashion, creativity and art of beautifully made cloths are to be seen.