How should shoes look like? When Katja of Sweden, see picture above, presented her first shoe collection for the sales team they looked surprised. This was in the 1950th and her thoughts of shoes being comfortable, beautiful and fashionable at the samt time may not seem like a revolution today but was at the time not a common view. Katja asked the sales team kindly to try to sell them for a year or two. They did, with lot of hesitation, but of course it worked.
A multi-tasking woman would naturally enjoy buying shoes that suited the dress, were comfortable, stylish and sometimes even edgy. Who would say no to that?
Sources: Vecko-Journalen no 4, 1958, photo of Katja of Sweden by Georg Oddner
Malmö Museer and Photo by Sara Thorsson