The thing about shoes

Katja of Sweden and her shoes, photo by George Oddner
Katja of Sweden and her shoes, Photo Georg Oddney 

How should shoes look like? When Katja of Sweden, see picture above, presented her first shoe collection for the sales team they looked surprised. This was in the 1950th and her thoughts of shoes being comfortable,  beautiful and fashionable at the samt time may not seem like a revolution today but was at the time not a common view. Katja asked the sales team kindly to try to sell them for a year or two. They did, with lot of hesitation, but of course it worked.

A multi-tasking woman would naturally enjoy buying shoes that suited the dress, were comfortable, stylish and sometimes even edgy. Who would say no to that?

Katja of Sweden shoes
Katja of Sweden shoes at Malmö Museer. Foto Sara Thorsson / Sagamodellen 

Sources: Vecko-Journalen no 4, 1958, photo of Katja of Sweden by Georg Oddner

Malmö Museer and Photo by Sara Thorsson

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Sara Thorsson

My interest in Katja of Sweden started with a passion in art, vintage, retro, design and fashion. Katja of Sweden is part of Swedish fashion history and she was a great designer of international standard. Katja's life was like a saga, hence the name of the blog. Katja was the start of my journey to get inspired by people who stand out and create their own future and business. Good values, hard work and some luck has created good artists that inspire us all. Instagram Sagamodellen Facebook Sagamodellen (in Swedish)

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