Colourful Åsa Gray

The Nordic Saga by Åsa Gray for Katja of Sweden. Photo by Åsa Gray herself

Katja of Sweden co-operated with textil designers to create beautiful design. This was a clever strategy to always produce something new, eventhough the style may not always change much. Åsa Gray was one of those artists. She was a young textile designer when she started her collaboration with Katja of Sweden in 1974-1976. Nearly 20 different patterns were created during this time.

Dalacarlia By Åsa Gray for Katja of Sweden, Photo: Åsa Gray

Many of the creations were inspired by nature and traditional Nordic culture. The colours are expressive but there is also a shift to a more gentle style with milder colours, for example the Farmer stripe below. (More of Åsa Gray’s design will be shown on Facebook Sagamodellen and Instagram with the same name.) Åsa Gray is not only a textile designer. 

Farmers stripes by Åsa Gray for Katja of Sweden, Photo: Åsa Gray herself 

 When the collaboration ended with Katja of Sweden, Åsa Gray’s design career continued successfully with work for IKEA. For example the flower vase VASEN is probably a very common product in peoples’ homes around the world. Today, Åsa Gray can be titled as one of Sweden’s most experienced designer.

Source: All photos are taken by Åsa Gray. Interview with Åsa Gray.


Published by

Sara Thorsson

My interest in Katja of Sweden started with a passion in art, vintage, retro, design and fashion. Katja of Sweden is part of Swedish fashion history and she was a great designer of international standard. Katja's life was like a saga, hence the name of the blog. Katja was the start of my journey to get inspired by people who stand out and create their own future and business. Good values, hard work and some luck has created good artists that inspire us all. Instagram Sagamodellen Facebook Sagamodellen (in Swedish)

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