Mode från Malmö

Stickat av Katja of Sweden är inte fel i höstrusket. Det är design och mönster som fortfarande håller, producerat i Malmö.

“Jag vill skapa mode för den levande människan i vårt sociala samhälle”, sa Katja Geiger.

Hon prioriterade funktion och god design vilket gjorde att designen inte förändrades dramatiskt från säsong till säsong. Hade kunden väl hittat Katja of Sweden så fanns modellen där, med modernt uttryck i form av ny färg och mönster.

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Summer with Du Pont

Swedish summer in a Katja of Sweden dress. This was in collaboration with Du Pont. This is a timeless dress from the 70th with a cute print.

Katja Geiger wanted to create beautiful cloths in timeless design. Her collections didn’t change much every season. She had her type of styles and added a few details, colours etc. I would say this was a designer who worked in a sustainable way, a designer who would be very much in demand today.

Happy Midsummer Time

Nice summer dresses by the Swedish designer Katja Geiger. 

And here’s another one. Happy Midsummer. Take care and have a lovely summer holiday. I’d like to thank the model who make those dresses look modern and new! Katja of Sweden is timeless and it’s shown better than ever! Thanks mate!

Katja of Sweden dress, photo by Sara Thorsson / Sagamodellen

Art & Fashion 

 Philip Treacy for Alexander McQueen 2008, photo from the book Art/Fashion in the 21st Century by Michelle Oakley Smith and Alison Kubler

Fashion today may in many ways be seen as contemporary art. They’re both comercial. Designers as well as ‘ordinary’ artists may see their work being sold in the secondary market many times. 

Museums nowadays have exclusive exhibitions showing good art craft of design. Alexander McQueen was one of those great artists but he is not alone.

The Metropolitan Museum in New York is now showing fantastic art of fashion. The new exhibition ‘Rei Kawakubo/Comme des Garcons: Art of the In-Between’ is showing the world between fashion/art. I’m viewing the met website and I wish I could be there! It’s contemporary, wild, professional and beautiful. The wow-factor is high!

http://www.metmuseum.org

Art/Fashion in the 21st Century by Mitchell Oakley Smith and Alison Kubler  

Katja of Sweden in Black 

During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.

Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model Anonymous.

Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced. 

Katja of Sweden drawings, Source Stadsarkivet Malmö, Photo by Sara Thorsson / Sagamodellen

*Source: Women of Fashion by Valerie Steele. 

Kan retro vara läckert?

Stil med Katja of Sweden. Foto Sara Thorsson / Sagamodellen. Modell anonym.

Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden. 
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”

Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?

Summary in English

Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th,  was to create sustainable, comfortable and female design that work for women in their ordinary life.