Swedish summer in a Katja of Sweden dress. This was in collaboration with Du Pont. This is a timeless dress from the 70th with a cute print.
Katja Geiger wanted to create beautiful cloths in timeless design. Her collections didn’t change much every season. She had her type of styles and added a few details, colours etc. I would say this was a designer who worked in a sustainable way, a designer who would be very much in demand today.
Nice summer dresses by the Swedish designer Katja Geiger.
And here’s another one. Happy Midsummer. Take care and have a lovely summer holiday. I’d like to thank the model who make those dresses look modern and new! Katja of Sweden is timeless and it’s shown better than ever! Thanks mate!
Fashion today may in many ways be seen as contemporary art. They’re both comercial. Designers as well as ‘ordinary’ artists may see their work being sold in the secondary market many times.
Museums nowadays have exclusive exhibitions showing good art craft of design. Alexander McQueen was one of those great artists but he is not alone.
The Metropolitan Museum in New York is now showing fantastic art of fashion. The new exhibition ‘Rei Kawakubo/Comme des Garcons: Art of the In-Between’ is showing the world between fashion/art. I’m viewing the met website and I wish I could be there! It’s contemporary, wild, professional and beautiful. The wow-factor is high!
When I look at old Vogue magazines I keep admire the fantastic photos very much created by the ex Editor at the American Vogue, Grace Coddington. These photos are not only showing fashion, they all tell a story.
Grace Coddington got famous in broader terms after the movie ‘The September Issue’. That’s when I heard about her and many with me.
Grace Coddington was interviewed by Swedish Radio in the program Stil (Style) a few weeks ago. The program is in both Swedish and English and you can therefore listen to it eventhough you may not speak Swedish. Don’t miss out! Stil P1 !
Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden.
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”
Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?
Summary in English
Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th, was to create sustainable, comfortable and female design that work for women in their ordinary life.
It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.
However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.