Happy Midsummer Time

Nice summer dresses by the Swedish designer Katja Geiger. 

And here’s another one. Happy Midsummer. Take care and have a lovely summer holiday. I’d like to thank the model who make those dresses look modern and new! Katja of Sweden is timeless and it’s shown better than ever! Thanks mate!

Katja of Sweden dress, photo by Sara Thorsson / Sagamodellen

What happens in Sweden?

The 6th of June is Sweden’s National Day. We’re in many ways a quite humble people – quiet, avoiding arguments and well educated. Today however we are allowed to really celebration our country. We don’t do it with patriotism, more with a nice day with friends and family, with music and dance and good food. 

I don’t very often look back in a nostalgic way but when it comes to fashion it’s fun. There’s so much to explore and lot of the traditional cloths and colours return in a modern touch. The skirt above is from the 1970th made by Katja Geiger, one of Sweden’s first successful designers. The print makes me think of a Swedish summer day in June, like the National Day.

Katja of Sweden in Malmö 

We went to the Tech Museum in Malmö today and this time I spotted more dresses by Katja Geiger. I was happy to find the dress below with the same type of print as my own dress at home!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen 

My own Katja of Sweden dress is in my livingroom. 

Katja of Sweden dress owned by Sagamodellen. Photo by Sara Thorsson / Sagamodellen

The dresses were produced by MMT in Malmö in the 1970th. The Tech Museum had the following text explaining about the Malmö production led by the Swedish designer. 

Text written by the Tech Museum in Malmö.

Another green dress by Katja Geiger was also on display. Enjoy!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen

Hipp Folk Malmö 

Färg och mönster på Folk i Malmö. Foto Sara Thorsson / Sagamodellen

Det finns en mycket speciell butik i Malmö som kan garantera att du får något unikt handplockat från Europa. Köper du en klänning här syns du och du blir närmast ensam att bära designen. Jag pratar om Folk Malmö, en butik på Friisgatan. Plaggen sprakar av färg, mönster och är ofta av ekologisk material.

“Vi vågar förnya oss med nya märken och sticka ut. Våra kunder är även sådana som vågar.” Det säger butikschefen Ingrid. 

Kläderna köps in från olika delar av Europa, bl a Berlin. Märkerna är Margot, Bric-a-Brac och Skunkfunk etc. Inga massprodukter därmed. 

Jag har själv handlat i butiken några gånger. Kläderna som köptes då fick mig att tänka på Katja of Swedens design och mönster. För så tidlöst kan det vara – både då och nu.

Katja of Sweden 

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen

More Katja of Sweden dresses please! There are quite a lot of Katja Geiger’s design in Swedish homes but she sold a lot to Europe and the States too. Where are those cloths now, I wonder? 

Katja of Sweden –  Fashion History 

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen 

Katja Geiger worked together with MMT in Malmö from 1954 to 1975. Due to Katja of Sweden’s export success, MMT changed from an unmodern textile factory that produced socks and underware to an international textile industry for fashion. 

Katja Geiger’s brand started in New York with mainly prints from Scandinavian textile designers like Viola Gråsten and Göta Trägårdh. She was the first designer in Sweden with her own brand produced in a Swedish textile industry. Her drive to move the brand forward also meant that the MMT succeeded with higher profit. 

Katja of Sweden lable.