Happy Midsummer Time

Nice summer dresses by the Swedish designer Katja Geiger. 

And here’s another one. Happy Midsummer. Take care and have a lovely summer holiday. I’d like to thank the model who make those dresses look modern and new! Katja of Sweden is timeless and it’s shown better than ever! Thanks mate!

Katja of Sweden dress, photo by Sara Thorsson / Sagamodellen

What happens in Sweden?

The 6th of June is Sweden’s National Day. We’re in many ways a quite humble people – quiet, avoiding arguments and well educated. Today however we are allowed to really celebration our country. We don’t do it with patriotism, more with a nice day with friends and family, with music and dance and good food. 

I don’t very often look back in a nostalgic way but when it comes to fashion it’s fun. There’s so much to explore and lot of the traditional cloths and colours return in a modern touch. The skirt above is from the 1970th made by Katja Geiger, one of Sweden’s first successful designers. The print makes me think of a Swedish summer day in June, like the National Day.

Katja of Sweden in Black 

During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.

Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model Anonymous.

Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced. 

Katja of Sweden drawings, Source Stadsarkivet Malmö, Photo by Sara Thorsson / Sagamodellen

*Source: Women of Fashion by Valerie Steele. 

Kan retro vara läckert?

Stil med Katja of Sweden. Foto Sara Thorsson / Sagamodellen. Modell anonym.

Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden. 
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”

Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?

Summary in English

Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th,  was to create sustainable, comfortable and female design that work for women in their ordinary life. 

Would You Say Retro is Stylish?

Timeless Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model anonymous.

It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.

However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.

Skor, skor, skor

Katja of Sweden-skor på Tekniska museet i Malmö. Foto Sara Thorsson / Sagamodellen 

När Katja Geiger 1957 fick chansen att designa skor för Gyllene Gripen i Malmö tvekade hon inte. Tillsammans med vice VD Lennart Kuylenstierna arbetade hon fram ny design till bekväma skor med låg klack som passade klädesplaggen i hennes kollektionen. Hon ville att skorna, liksom kläderna, skulle vara bekväma samtidigt som de skulle vara snygga. 

Först trodde säljarna helt enkelt inte att det skulle gå att sälja skor och kläder på samma gång. Skor köptes inte lika ofta. Men Katja gav sig inte.

Internationellt blev det en succé och senare vaknade även svenskarna till. Skorna såldes på Saks Fifth Avenue i NYC men även runt om Europa och Sverige. 

Skorna på bilden var inte för vardagen, kan man tänka. Här måste bäraren vara lite mer modig än vanligt. Men det var, å andra sidan, ett vanligt fenomen för en Katja of Sweden-dyrkare.