Kan retro vara läckert?

Stil med Katja of Sweden. Foto Sara Thorsson / Sagamodellen. Modell anonym.

Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden. 
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”

Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?

Summary in English

Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th,  was to create sustainable, comfortable and female design that work for women in their ordinary life. 

Great Company despite low Stock Price 

Part of a H&M advert in Swedish magazine Damernas Värld

The Business of Fashion recently launched their latest report of Best Companies to Work for in Fashion 2017. H&M was the 4th best company among 190. Before H&M there were Calvin Klein, Zalando, Cotton on Group and Nordstrom Inc. Pretty good I must say for a company who gets quite bad press from Swedish newspapers nowadays due to the stock price. Yes, the price has come down a lot but there are so much more with such global company who tries to do their thing in the sustainability issue. With H&M Foundation they highlight innovations and involvements that improve areas like education, water and equality around the world. Their perspective is for longterm and the work is serious. The fact that they are a popular company to work for makes it even more attractive. Forget about the stok price for short term.

Hipp Folk Malmö 

Färg och mönster på Folk i Malmö. Foto Sara Thorsson / Sagamodellen

Det finns en mycket speciell butik i Malmö som kan garantera att du får något unikt handplockat från Europa. Köper du en klänning här syns du och du blir närmast ensam att bära designen. Jag pratar om Folk Malmö, en butik på Friisgatan. Plaggen sprakar av färg, mönster och är ofta av ekologisk material.

“Vi vågar förnya oss med nya märken och sticka ut. Våra kunder är även sådana som vågar.” Det säger butikschefen Ingrid. 

Kläderna köps in från olika delar av Europa, bl a Berlin. Märkerna är Margot, Bric-a-Brac och Skunkfunk etc. Inga massprodukter därmed. 

Jag har själv handlat i butiken några gånger. Kläderna som köptes då fick mig att tänka på Katja of Swedens design och mönster. För så tidlöst kan det vara – både då och nu.

A Vintage Expert

Katja of Sweden has inspired many generations with her design. Let me introduce you to one of those vintage experts who stands out. 

Vintage Expert Ida Nielsen, Photo: Gull-Britt Nielsen

Ida Nielsen is a Textile Teacher with great interest in fashion history, especially from the 1960th and the 70th. 

‘Katja of Sweden is part of Swedish fashion history. Her cloths is therefore part of Swedish tradition.’

Ida Nielsen says that Katja Geiger’s design was fashionable even though her design had her own style.

Through her interest and her education Ida Nielsen has an eye for quality. Her own wardrobe sparcles with colours with nearly 250 vintage dresses, 15 of those made of Katja of Sweden. 

She often wears Katja of Sweden dresses but she would never amend them. The respect for Katja Geiger’s creation is high. 

If you want to see more of Ida’s wardrobe please see her instagram Idasgarderob or her blogg hebreiska.blogg.se. 

You can read more about her on Facebook Sagamodellen or Instagram Sagamodellen. 

Source: Interview with Ida Nielsen, photo by Gull-Britt Nielsen 

Crazy Collection 

Crazy livingroom decor, Photo by Sara Thorsson / Sagamodellen 

Sometimes we need a change. If the change can’t get too radikal, it’s easier to just make a change in your home. 

This was my way of decorating my livingroom in a different way. If the Katja of Sweden dress doesn’t fit, use it in another way. My crazy collection of Katja of Sweden dresses!

Uniqueness of Vintage 

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Maria Lindblom’s Katja of Sweden dress sold at Tradera, Photos: Maria Lindblom 

A lot of people collect vintage. It is a way of buying a beautiful unique piece that will express a personal side of yourself. Maria Lindblom sold the above Katja of Sweden dress at Tradera. She bought the dress 7-8 years ago:

‘I found this dress in a vintage store and noticed its quality. I rarely buy expensive cloths and this wasn’t expensive. However, I felt that this one was special with its colours and print.’

It is an exciting dress Maria now have sold. It may be from Katja of Sweden’s ‘The African Line’ collection and the print may be designed by textile designer Sven Fristedt. Africa must have been the inspiration for the designer anyway, see the print above.

I recently bought the dress below, also at Tradera. It is a more ordinary Katja of Sweden dress with a rather simple design but at the same time a colourful pattern and with great quality. 

Katja of Sweden dress owned by Sagamodellen. Photo: Sagamodellen 

A much more important reason to buy vintage is not only for the unique treasure you get hold of but also because of the sustainability issue. To buy less cloths but cloths that last for longer period of time will be essential for the future. Buying vintage is therefore part of being sustainable. 

Source: Interview with Maria Lindblom