At Svaneholm Castle in south of Sweden you will now be able to enjoy beautiful designs a la Downton Abbey. The cloths were owned by Swedish ladies that have lived at the castle between 1860 to 1947. The cloths were bought in Copenhagen and Stockholm, for example the M. Bendix. The castle and its surroundings are beautiful and the exhibition nice. Don’t miss out if you have the opportunity.
Nice summer dresses by the Swedish designer Katja Geiger.
And here’s another one. Happy Midsummer. Take care and have a lovely summer holiday. I’d like to thank the model who make those dresses look modern and new! Katja of Sweden is timeless and it’s shown better than ever! Thanks mate!
During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.
Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced.
Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden.
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”
Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?
Summary in English
Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th, was to create sustainable, comfortable and female design that work for women in their ordinary life.
It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.
However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.