Style with Grace Coddington, don’t miss out!

When I look at old Vogue magazines I keep admire the fantastic photos very much created by the ex Editor at the American Vogue, Grace Coddington. These photos are not only showing fashion, they all tell a story. 

Grace Coddington got famous in broader terms after the movie ‘The September Issue’. That’s when I heard about her and many with me. 

Grace Coddington was interviewed by Swedish Radio in the program Stil  (Style) a few weeks ago. The program is in both Swedish and English and you can therefore listen to it eventhough you may not speak Swedish. Don’t miss out! Stil P1 !

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Katja of Sweden in Black 

During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.

Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model Anonymous.

Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced. 

Katja of Sweden drawings, Source Stadsarkivet Malmö, Photo by Sara Thorsson / Sagamodellen

*Source: Women of Fashion by Valerie Steele. 

Kan retro vara läckert?

Stil med Katja of Sweden. Foto Sara Thorsson / Sagamodellen. Modell anonym.

Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden. 
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”

Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?

Summary in English

Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th,  was to create sustainable, comfortable and female design that work for women in their ordinary life. 

Would You Say Retro is Stylish?

Timeless Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model anonymous.

It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.

However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.

Great Company despite low Stock Price 

Part of a H&M advert in Swedish magazine Damernas Värld

The Business of Fashion recently launched their latest report of Best Companies to Work for in Fashion 2017. H&M was the 4th best company among 190. Before H&M there were Calvin Klein, Zalando, Cotton on Group and Nordstrom Inc. Pretty good I must say for a company who gets quite bad press from Swedish newspapers nowadays due to the stock price. Yes, the price has come down a lot but there are so much more with such global company who tries to do their thing in the sustainability issue. With H&M Foundation they highlight innovations and involvements that improve areas like education, water and equality around the world. Their perspective is for longterm and the work is serious. The fact that they are a popular company to work for makes it even more attractive. Forget about the stok price for short term.

Inspired by Roxy

Inspired by eyebrows. Photo by Sara Thorsson / Sagamodellen

Thick eyebrows with a good shape… this is high fashion for Swedish teenagers. 

I had the pleasure to have my best friend and her children as guests a few days ago. Her daughter Roxy, 13, is a remarkably clever young girl with strong opinions. Roxy came with pink/black hair and lots of make-up. But it wasn’t the pink hair I noticed, it was the perfect eyebrows. Roxy had nicely painted her eyebrows in a good shape. 

I know I sound old when I say it but today’s teenage girls have lots more attitude and personality than I had in her age. Already as 13 and Roxy claim her right to speak strongly about feminism and style (mostly make-up). 

Her personality reminds me of the female icon Frida Kahlo. There may not be a better role model for Roxy. She may be unknown today but certainly someone that Roxy could get inspired by in the future. At least she has eyebrows in common!

Nevertheless, Roxy’s make-up was fantastic and I am glad that she manage to experiment with such artistic moves. I hope she will continue doing so. As Frida Kahlo did.

Roxy with blue hair. Photo by Roxy.

Katja of Sweden in Malmö 

We went to the Tech Museum in Malmö today and this time I spotted more dresses by Katja Geiger. I was happy to find the dress below with the same type of print as my own dress at home!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen 

My own Katja of Sweden dress is in my livingroom. 

Katja of Sweden dress owned by Sagamodellen. Photo by Sara Thorsson / Sagamodellen

The dresses were produced by MMT in Malmö in the 1970th. The Tech Museum had the following text explaining about the Malmö production led by the Swedish designer. 

Text written by the Tech Museum in Malmö.

Another green dress by Katja Geiger was also on display. Enjoy!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen