Happy Midsummer Time

Nice summer dresses by the Swedish designer Katja Geiger. 

And here’s another one. Happy Midsummer. Take care and have a lovely summer holiday. I’d like to thank the model who make those dresses look modern and new! Katja of Sweden is timeless and it’s shown better than ever! Thanks mate!

Katja of Sweden dress, photo by Sara Thorsson / Sagamodellen

What happens in Sweden?

The 6th of June is Sweden’s National Day. We’re in many ways a quite humble people – quiet, avoiding arguments and well educated. Today however we are allowed to really celebration our country. We don’t do it with patriotism, more with a nice day with friends and family, with music and dance and good food. 

I don’t very often look back in a nostalgic way but when it comes to fashion it’s fun. There’s so much to explore and lot of the traditional cloths and colours return in a modern touch. The skirt above is from the 1970th made by Katja Geiger, one of Sweden’s first successful designers. The print makes me think of a Swedish summer day in June, like the National Day.

Katja of Sweden in Black 

During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.

Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model Anonymous.

Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced. 

Katja of Sweden drawings, Source Stadsarkivet Malmö, Photo by Sara Thorsson / Sagamodellen

*Source: Women of Fashion by Valerie Steele. 

Kan retro vara läckert?

Stil med Katja of Sweden. Foto Sara Thorsson / Sagamodellen. Modell anonym.

Bra design är tidlös. Det här är vintage i sin rätta bemärkelse, gjort av den svenska designern Katja Geiger under varumärket Katja of Sweden. 
Citat från Katja of Sweden 1960 (MMTS arkiv): “Jag tänker först på kvinnan som ska bära plagget när jag designar det. Behovet för dagens kvinnor. Funktion och god design prioriteras först. Det gör att designen inte kommer att förändras dramatiskt från säsong till säsong. Hållbar funktion, enkelhet och mjukt men ändå kvinnligt är värden jag strövar efter.”

Om kläder görs på detta långsiktiga sätt blir det hållbart, vackert och med fin stil i alla lägen. Vem skulle kunna se att detta är retro?

Summary in English

Good design is timeless. This is vintage by Katja of Sweden. The designer Katja Geiger’s philosophy, already in the 1940th,  was to create sustainable, comfortable and female design that work for women in their ordinary life. 

Katja of Sweden in Malmö 

We went to the Tech Museum in Malmö today and this time I spotted more dresses by Katja Geiger. I was happy to find the dress below with the same type of print as my own dress at home!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen 

My own Katja of Sweden dress is in my livingroom. 

Katja of Sweden dress owned by Sagamodellen. Photo by Sara Thorsson / Sagamodellen

The dresses were produced by MMT in Malmö in the 1970th. The Tech Museum had the following text explaining about the Malmö production led by the Swedish designer. 

Text written by the Tech Museum in Malmö.

Another green dress by Katja Geiger was also on display. Enjoy!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen

Katja of Sweden 

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen

More Katja of Sweden dresses please! There are quite a lot of Katja Geiger’s design in Swedish homes but she sold a lot to Europe and the States too. Where are those cloths now, I wonder?