Katja of Sweden in Black 

During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.

Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model Anonymous.

Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced. 

Katja of Sweden drawings, Source Stadsarkivet Malmö, Photo by Sara Thorsson / Sagamodellen

*Source: Women of Fashion by Valerie Steele. 

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Katja of Sweden in Malmö 

We went to the Tech Museum in Malmö today and this time I spotted more dresses by Katja Geiger. I was happy to find the dress below with the same type of print as my own dress at home!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen 

My own Katja of Sweden dress is in my livingroom. 

Katja of Sweden dress owned by Sagamodellen. Photo by Sara Thorsson / Sagamodellen

The dresses were produced by MMT in Malmö in the 1970th. The Tech Museum had the following text explaining about the Malmö production led by the Swedish designer. 

Text written by the Tech Museum in Malmö.

Another green dress by Katja Geiger was also on display. Enjoy!

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen

Katja of Sweden –  Fashion History 

Katja of Sweden dress at the Tech Museum in Malmö. Photo by Sara Thorsson / Sagamodellen 

Katja Geiger worked together with MMT in Malmö from 1954 to 1975. Due to Katja of Sweden’s export success, MMT changed from an unmodern textile factory that produced socks and underware to an international textile industry for fashion. 

Katja Geiger’s brand started in New York with mainly prints from Scandinavian textile designers like Viola Gråsten and Göta Trägårdh. She was the first designer in Sweden with her own brand produced in a Swedish textile industry. Her drive to move the brand forward also meant that the MMT succeeded with higher profit. 

Katja of Sweden lable.