During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.
Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced.
Katja Geiger worked together with MMT in Malmö from 1954 to 1975. Due to Katja of Sweden’s export success, MMT changed from an unmodern textile factory that produced socks and underware to an international textile industry for fashion.
Katja Geiger’s brand started in New York with mainly prints from Scandinavian textile designers like Viola Gråsten and Göta Trägårdh. She was the first designer in Sweden with her own brand produced in a Swedish textile industry. Her drive to move the brand forward also meant that the MMT succeeded with higher profit.