Katja of Sweden in Black 

During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.

Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model Anonymous.

Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced. 

Katja of Sweden drawings, Source Stadsarkivet Malmö, Photo by Sara Thorsson / Sagamodellen

*Source: Women of Fashion by Valerie Steele. 

Would You Say Retro is Stylish?

Timeless Katja of Sweden dress. Photo by Sara Thorsson / Sagamodellen. Model anonymous.

It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.

However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.

Cool Katja of Sweden design 

Katja of Sweden by Katja Geiger, the dress is now owned by Kulturen i Lund. Photo Sara Thorsson / Sagamodellen

The design is cool and would still be OK to wear even though these are from the late 60th.

Katja of Sweden dress by Katja Geiger. The dress is now owned by Kulturen in Lund. Photo Sara Thorsson / Sagamodellen

A Vintage Expert

Katja of Sweden has inspired many generations with her design. Let me introduce you to one of those vintage experts who stands out. 

Vintage Expert Ida Nielsen, Photo: Gull-Britt Nielsen

Ida Nielsen is a Textile Teacher with great interest in fashion history, especially from the 1960th and the 70th. 

‘Katja of Sweden is part of Swedish fashion history. Her cloths is therefore part of Swedish tradition.’

Ida Nielsen says that Katja Geiger’s design was fashionable even though her design had her own style.

Through her interest and her education Ida Nielsen has an eye for quality. Her own wardrobe sparcles with colours with nearly 250 vintage dresses, 15 of those made of Katja of Sweden. 

She often wears Katja of Sweden dresses but she would never amend them. The respect for Katja Geiger’s creation is high. 

If you want to see more of Ida’s wardrobe please see her instagram Idasgarderob or her blogg hebreiska.blogg.se. 

You can read more about her on Facebook Sagamodellen or Instagram Sagamodellen. 

Source: Interview with Ida Nielsen, photo by Gull-Britt Nielsen 

Uniqueness of Vintage 

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Maria Lindblom’s Katja of Sweden dress sold at Tradera, Photos: Maria Lindblom 

A lot of people collect vintage. It is a way of buying a beautiful unique piece that will express a personal side of yourself. Maria Lindblom sold the above Katja of Sweden dress at Tradera. She bought the dress 7-8 years ago:

‘I found this dress in a vintage store and noticed its quality. I rarely buy expensive cloths and this wasn’t expensive. However, I felt that this one was special with its colours and print.’

It is an exciting dress Maria now have sold. It may be from Katja of Sweden’s ‘The African Line’ collection and the print may be designed by textile designer Sven Fristedt. Africa must have been the inspiration for the designer anyway, see the print above.

I recently bought the dress below, also at Tradera. It is a more ordinary Katja of Sweden dress with a rather simple design but at the same time a colourful pattern and with great quality. 

Katja of Sweden dress owned by Sagamodellen. Photo: Sagamodellen 

A much more important reason to buy vintage is not only for the unique treasure you get hold of but also because of the sustainability issue. To buy less cloths but cloths that last for longer period of time will be essential for the future. Buying vintage is therefore part of being sustainable. 

Source: Interview with Maria Lindblom 

Katja of Sweden Design 

Knitted cardigan for the cold Scandinavian fall. Katja of Sweden design was inspired by Swedish folkklore and traditional patterns.

Katja of Sweden cardigan in blue, Photo by Sara Thorsson  / Sagamodellen