During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.
Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced.
It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.
However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.
A lot of people collect vintage. It is a way of buying a beautiful unique piece that will express a personal side of yourself. Maria Lindblom sold the above Katja of Sweden dress at Tradera. She bought the dress 7-8 years ago:
‘I found this dress in a vintage store and noticed its quality. I rarely buy expensive cloths and this wasn’t expensive. However, I felt that this one was special with its colours and print.’
It is an exciting dress Maria now have sold. It may be from Katja of Sweden’s ‘The African Line’ collection and the print may be designed by textile designer Sven Fristedt. Africa must have been the inspiration for the designer anyway, see the print above.
I recently bought the dress below, also at Tradera. It is a more ordinary Katja of Sweden dress with a rather simple design but at the same time a colourful pattern and with great quality.
A much more important reason to buy vintage is not only for the unique treasure you get hold of but also because of the sustainability issue. To buy less cloths but cloths that last for longer period of time will be essential for the future. Buying vintage is therefore part of being sustainable.