Swedish summer in a Katja of Sweden dress. This was in collaboration with Du Pont. This is a timeless dress from the 70th with a cute print.
Katja Geiger wanted to create beautiful cloths in timeless design. Her collections didn’t change much every season. She had her type of styles and added a few details, colours etc. I would say this was a designer who worked in a sustainable way, a designer who would be very much in demand today.
During the Second World War French fashion industry was cut off and gave the American designers an opportunity to prosper.* Those designers were often promoted by Dorothy Slater at the Lord & Taylor who bought Katja Geiger’s first collection and therefore helped Katja with her start of a long design career. The brand Katja of Sweden was born. Katja Geiger was a successful designer for many years, creating beautiful designs that today can be found in good vintage stores. Here is one of the dresses.
Traditional patterns were often used together with strong colours. A black dress like the one above was therefore rare but the belt were sold in many different colours. See below a photo of a drawing from the factory MMT in Malmö, Sweden, where this dress were produced.
It’s not always retro cloths looks fashionable and stylish. In fact, they can look quite out of date even though the quality is good.
However, Katja of Sweden cloths usually give you the attitude and attention that good vintage deserve. Her cloths may in many ways look rather simple on the hanger. It’s when you take them on they become stylish. I will from time to time show exemples of stylish vintage of Katja of Sweden. Let’s start with a pink classic shirt dress.
In Aarhus in Denmark you’ll find a very special vintage store owned and run by Mette Marie Aaes Emery. There you will find the best quality of vintage from 1920th-1970th. You can tell that this is Mette’s passion by looking at the pictures but as an Art Conservator as well this is something she has great knowledge of.
I first discovered this treasure of vintage a couple of years ago when I noticed a Katja of Sweden dress for sale. A few days later and the dress was delivered nicely. After that I receive emails with lovely pictures of divine vintage for sale.
Mette started to collect when she was 18 years old but needed to sell out her collection in 2009. Hence, she started a web-shop (as you do!) and of course it all went well. In 2012 she opened her first shop in Aarhus. Due to her knowledge she had the opportunity to be part of the TV-program Skattejaegerne, which obviously must have been good marketing. Today, she runs an even larger shop at Klostergade in Aarhus.
Mette loves the beautyful artcraft with feminine details that rarely are produced nowadays. She gets inspired by her own collection of magazines for example Vogue and Le Chic Parisienne.
All washing, ironing, photo shooting and running the shop Mette does herself but with some support from her mother who is an expert in wedding dresses.
Mette has sold a few Katja of Sweden dresses:
“Katja of Sweden are unique in many ways and has a fantastic quality. I especially love her graphic design.”